Case Study

Background

In 2018 Mobiry started working on an ambitious idea of utilizing the potential of machine learning to boost consumer loyalty initiatives. The idea later on turned into a startup and eventually became their core product. In 2018 Mobiry partnered with Integrio to design and develop their new solution.

Solution

Integrio Systems R&D experts used advanced machine learning techniques to design and develop the application that help Mobiry’s customers improve consumer loyalty and grow sales. The functionality includes:

• Aggregation of web, mobile and physical POS data;
• AI-powered A/B testing;
• Segmentation engine;
• AI recommendation engine that automatically detects and notifies marketing team about consumer behavior that is likely to convert into a purchase;
• Return visit, dropout risk and purchase frequency prediction;